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data-driven marketing

См. также в других словарях:

  • Data driven journalism — is a journalistic process based on analyzing and filtering large data sets for the purpose of creating a new story. Data driven journalism deals with open data that is freely available online and analyzed with open source tools.[1] Data driven… …   Wikipedia

  • Marketing activation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing IQ — Marketing IQ, Inc. is a full service marketing firm based in Chicago, Illinois (U.S.A.). Founded in 2009 by Marc Shull and James Hoskins, Marketing IQ is privately held firm. Marketing IQ provides a broad range of marketing services with a… …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Data mining — Not to be confused with analytics, information extraction, or data analysis. Data mining (the analysis step of the knowledge discovery in databases process,[1] or KDD), a relatively young and interdisciplinary field of computer science[2][3] is… …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Data General — Industry Computer Fate Acquired Successor EMC Corporation Founded 1968 …   Wikipedia

  • Data quality — Data are of high quality if they are fit for their intended uses in operations, decision making and planning (J. M. Juran). Alternatively, the data are deemed of high quality if they correctly represent the real world construct to which they… …   Wikipedia

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